Benny & Co. Coaching Build the Base
1:1 coaching for women 30+ who are done starting over.

Stop starting over.
Start stacking wins.

Build the habits that keep working when life gets messy.

Apply for Build the Base →
Julie Ford, coach at Benny and Co. Coached by Julie FordB.S.Exercise ScienceM.A.Coaching & Athletic Admin.
Benny and Co. app — Today check-in screen

Real coach.Real system in your phone.

90Day base
4Habits tracked
1:1Weekly coaching

02Why you're here

Every plan you've tried, ended.

You followed the plans, downloaded the apps, and promised yourself Monday would be different. Some of it worked. Then the plan ended, life happened, and you were back at the beginning.

Build the Base gives you what those plans did not: a coach watching the pattern and deciding what comes next.

Julie Ford Coached by Julie Ford

Your coach

I'm Julie.

I have a degree in exercise science, a master's in coaching, and fourteen years of teaching and training experience. I built the coaching system I needed when one missed day kept turning into another Monday restart.

03The Method

How Build the Base works.

We measure your real life before I ask you to change it. Then I add what fits, watch the data, and adjust.

Focus Four for how you live.
Strong Six for how you lift.

Focus Four
01Protein 02Steps 03Lift 04Fuel
Strong Six
01Squat 02Hinge 03Push 04Pull 05Lunge 06Rotate

Your first steps.

  1. Set up
    I learn your real starting point.

    Your schedule, equipment, history, and goals. Then we meet for your Kickoff Meet.

  2. Measure
    You log what is already true.

    No targets. No fake perfect week. You track your actual protein and steps.

  3. Week 1
    By the end of Week 1, your first targets are set from your actual data.

    Your daily check-in takes about 15 seconds. I add Lift and Fuel when they fit your needs.

  4. Adjust
    I watch the pattern.

    I push, hold, or scale back from real data. One missed day does not become a bad week.

I run the system. You show up.

At Day 91, we choose the right next step instead of sending you back to square one.

By Day 90, you have

  • Targets built from your actual data.
  • A lifting plan you know how to run.
  • A way to handle bad days without starting over.
  • A clear decision for what comes next.

The goal is not a perfect 90 days. It is knowing how to keep going on Day 91.

04Proof

What clients are building now.

These results come from my 1:1 clients, past and present, including women in the Build the Base beta.

+80 lbs added across her Strong Six

"I'm so proud of how much stronger I've gotten, and how much I've learned about taking care of my body. I feel confident in the gym now, knowing I can actually do things. My body feels more like me. I am powerful."
Teresa N. · Never lifted before

+40g protein a day over baseline

"Protein was the one thing I could never stay on top of. Now I track it every day, and being able to see my markers line up has been the whole thing for me. That daily proof is what kept me going."
Courtney T. · Former college athlete

+3,000 steps a day

"I walk every day now, no exceptions. It's helped my relationship too. We walk together, and it's turned into real quality time."
Andi R. · Retired teacher

90% consistency for 90+ days

"Doing crazy intense things always ended the same way. I'd burn out and quit. Being consistent with the small things every day is what finally gave me the breakthrough. I'm so proud of who I'm becoming."
Jensen L. · Finally started

05The Offer

Everything you get.

Build the Base

90 Days · 1:1 Coaching

$497 Founder rate Standard rate begins at $897 9 of 10 founder spots open

What's included

  • A plan you never have to guess at. Personalized Focus Four targets, set by your coach and adjusted as your data changes.
  • Lifting without wondering if you're doing it right. A custom Strong Six program and form coaching built around your time, equipment, and history.
  • One bad day that stays one bad day. Your daily app check-in takes 15 seconds. I watch the pattern and step in when something needs attention.
  • A coach between Meets, not only during them. Direct coach messaging Monday to Friday.
  • A plan for Day 91. Six 1:1 Meets and a clear next step, so finishing does not send you back to square one.
The Build the Base Promise · Money-Back Guarantee

Meet the effort standards. If you're not satisfied at Day 90, choose a full $497 refund or 90 more days of coaching on me.

See the effort standards and guarantee terms

The Promise applies when you:

  • Attend or reschedule your six Meets.
  • Complete at least 11 weekly reflections.
  • Log any color on at least 86 of your 90 days.

Green, Yellow, and Gray all count. Excused days count. Your own taps and Health data both count, and you can always catch up yesterday.

The refund is the full $497, and your app access ends with it. The extra 90 days run at the same service level you've had, and choosing them completes the guarantee. If something serious comes up and you genuinely can't continue, we pause your program instead of running out your clock. You have 14 days after Day 90 to tell me which you want.

You don't have to prove anything to me. If you did the work, the choice is yours. The bar is effort, not perfection.

Founder Cohort · 9 of 10 Spots Open

The first 10 clients receive Build the Base for $497 and keep their founder discount in any subsequent coaching phase they enroll in. When the 10 founder spots fill, Build the Base begins at $897.

Good fit

  • You are done self-coaching.
  • You will check in honestly.
  • You are ready to follow a plan built around your real life.

Not a fit

  • A quick reset.
  • A library of workouts.
  • Another plan you have to run alone.
Apply for Build the Base →

Four questions. If it looks like a fit, I’ll contact you to schedule a call.

06FAQ

The questions women ask on the strategy call.

What makes this different from the last program I tried?
Build the Base does not hand you a plan and disappear. I set the targets, watch the pattern, and adjust what comes next. At Day 91, we choose the right next step instead of sending you back to square one.
What if I have never lifted before?
You do not need to know anything walking in. The Strong Six is six movement patterns, and I coach each one. Your program is built around your starting point, equipment, and schedule.
Do I need a gym or special equipment?
No. You can train at home or in a gym. Bands are enough to start. As you get stronger, you'll eventually need dumbbells. Your program is built around the equipment and space you actually have.
Do I have to track my food or count calories?
You will record your food so we can see what is already true. We start with protein and eating habits, not a calorie target. A calorie deficit comes after you have the awareness and consistency to use it well. We earn the right to optimize.
How much time will lifting take each week?
Most clients spend 60 to 90 minutes lifting each week. It can be less depending on your schedule, pace, and number of sessions. I build the plan around the time you actually have.
What happens after the 90 days?
Day 91 is a decision point, not another restart. We choose the right path together: graduate with a plan you can run, maintain with lower-touch support, or move into your Next Phase for deeper coaching.
$497 is a lot.
It is a real investment. Build the Base is 90 days of individual coaching, custom programming, app-based check-ins, six Meets, and direct access to me between calls. The founder rate is $497 for the first 10 paying clients. Client 11 begins at $897.

Final call

You can keep doing what you've always done. Or you can break the cycle.

Apply for Build the Base →

Not ready for coaching yet?

Start with one number you can use today. Get your personalized protein target free.

Get My Protein Number
Benny & Co. Coaching

1:1 coaching for women 30+

Stop starting over.
Start stacking wins.

Build the habits that keep working when life gets messy. I set your targets, build your Lift plan, and coach the hard weeks so you know what to do on Day 91.

Apply for Build the Base →

Four questions. About 90 seconds.

Julie Ford, founder and coach at Benny & Co.

Coached by

Julie Ford

B.S. Exercise ScienceM.A. Coaching
90Days
1:1Coaching
$497Founding
10Spots

Custom-built for Build the Base

Fifteen seconds for you. A pattern I can coach.

The Benny & Co. app is custom-built around the four things that shape your plan: Protein, Steps, Lift, and Fuel. Your 15-second check-in shows me what a generic plan misses. I use that pattern to adjust the week before one hard day becomes another restart.

The Benny and Co. app: today's check-in for protein, steps, fuel and lift, each logged with one tap.

Proof

What 1:1 clients have built.

My 1:1 clients, past and present. Swipe →

+80 lbsadded across her
Strong Six

"I feel confident in the gym now, knowing I can actually do things. My body feels more like me. I am powerful."
Teresa N.

+40gprotein a day
over baseline

"Protein was the one thing I could never stay on top of. Seeing my markers line up has been the whole thing for me."
Courtney T. · Former college athlete

+3,000steps
a day

"I walk every day now, no exceptions. It's helped my relationship too — we walk together, and it's turned into real quality time."
Andi R. · Retired teacher

90%consistency
90+ days

"Doing crazy intense things always ended the same way — burn out and quit. Small things every day finally gave me the breakthrough."
Jensen L.

The system

Four habits. Six movement patterns. One coach decides what comes next.

Protein and Steps come first. I add Lift and Fuel when your data says they fit.

Focus FourHow you live
  • ProteinProtein

    Your first nutrition target, set from your real baseline.

  • StepsSteps

    Movement that never needs a gym or an hour.

  • Lift

    Strength you can measure, when you are ready.

  • FuelFuel

    Eating that survives a real week.

Strong SixHow you lift

Lift uses six movement patterns. I teach them, program them around your space and equipment, and coach your form as you build.

How it runs

I run the system. You show up.

01

Before Day 1 · Setup WeekI learn your starting point.

Schedule, equipment, history, goals, then your Kickoff Meet.

02

Baseline WeekYou log what is already true.

No targets yet. No fake perfect week.

03

Week 2Your targets are set from your real data.

Protein and steps first.

04

OngoingI watch the pattern and adjust.

Lift and Fuel enter when I decide they fit.

Swipe →

By Day 90, you have a plan you know how to keep using.

At Day 91, we choose the right next step instead of sending you back to square one.

What you own

  • Targets built from your actual data.
  • A Lift plan you know how to run.
  • A way to handle bad days without starting over.
  • A clear decision for what comes next.

The goal is not a perfect 90 days. It is knowing how to keep going on Day 91.

The offer

$497 for 90 days of 1:1 coaching.

Build the Base

90 days · 1:1 coaching

$497

$497 founding rate. 9 of 10 spots remain. The rate becomes $897 after the founding ten are filled.

What's included

  • Protein, Steps, Lift, and Fuel targets set from your data and adjusted as it changes.
  • A Strong Six program built for your equipment, with form coaching.
  • A 15-second daily check-in I use to coach your week.
  • Direct messaging with me, Monday through Friday.
  • Six 1:1 Meets and a clear Day-91 plan.

A good fit

  • Done self-coaching
  • Ready to check in honestly and attend six Meets
  • Wants a plan for real life

Not a fit

  • Wants a quick reset
  • Wants a workout library
  • Wants another solo plan

Money-back guarantee

Do the work and I will stand behind it. If you are not satisfied at Day 90, you choose.

Option oneA full $497 refund.Every dollar back.
Option twoNinety more days on me.Same coaching, same access, no charge.

The bar is effort, not perfection.

See the effort standards and guarantee terms
  • Attend or reschedule your six Meets.
  • Complete at least 11 Sunday reflections.
  • Log any color on at least 86 of your 90 days.

Green, Yellow, and Gray all count. Excused days count. Your taps and Health data both count. A full refund ends app access. The additional 90 days continue at the same service level. You have 14 days after Day 90 to choose.

FAQ

Questions before you apply.

What happens when life gets messy?
That is what the coaching is built for. I adjust the plan to the week you actually have, so one hard day does not have to become another restart.
What if I have never lifted?
You do not need lifting experience. I coach each of the six movement patterns around your starting point.
Do I need a gym?
No. Bands are enough to start. As you get stronger you'll want dumbbells. Your program is built around the equipment and space you have.
Will I have to track every calorie?
Not at the start. We begin with protein and steps. If precise Fuel targets become the right next step, I set them and show you exactly how to use them.
Why is it $497?
It is 90 days of individual coaching: custom programming, daily check-ins I read, six 1:1 Meets, and direct messaging with me. The founding rate covers the first ten paying clients.
What happens after I apply?
I read every application. If it looks like a fit, I'll invite you to a Meet so we can decide whether Build the Base is the right next step.

You can keep doing what you've always done. Or you can break the cycle.

Apply for Build the Base →
Build the Base·$497 founder rate · 9 spots openApply →