1:1 Coaching for Women 30+ | Build the Base

Coached by

Julie Ford

B.S.Exercise Science M.A.Coaching & Athletic Administration

02Why you're here

Every plan you've tried, ended.

Weight Watchers. Noom. Keto. The 30-day cleanse. The shake program a friend sold you. MyFitnessPal.

Orangetheory. CrossFit. F45. Peloton. 75 Hard. The Pinterest plan you screenshotted.

95%

of dieters regain the weight within five years. The model is broken.

Mann et al., 2007 · UCLA

Each one worked while you were doing it. Then it ended. Six months later you were back where you started, wondering if this is just who you are now.

It's not who you are. Every plan you tried had an end date. Build the Base installs habits that outlast the program. When it ends, you keep them.

03Your coach

Who's running this.

I'm Julie. I have a degree in exercise science and a master's in coaching. For fourteen years, I've taught hundreds of people how to move right, get strong, and focus on the habits that actually matter.

I've also been the woman who missed one day and quit, who told herself Monday would be different. I started over every January — every program working, then ending, then back to square one. So I built the thing that doesn't end.

04The Method

How Build the Base works.

Different from every program you've tried. Different from not knowing where to start.

Focus Four for how you live. Strong Six for how you lift.

Focus Four

01Protein 02Steps 03Lift 04Fuel

Strong Six

01Squat 02Hinge 03Push 04Pull 05Lunge 06Rotate

01

Coach-led, not client-decided.

You don't pick the targets or the workout. I run the system. You show up.
02

Slow drip, not overhaul.

Protein and steps go in first, just above your baseline. Lift comes next, then fuel. You add each habit when you're ready, not on a fixed calendar. Precise numbers come later, once the habits hold. Foundation first. Precision later.
03

Never miss twice.

One bad day doesn't become a bad week. I'm in your phone catching the slip before it spirals. Consistency is the goal, not perfection.
04

Day 91 is a graduation, not a finish line.

The system keeps building. From here you go deeper or hold what you've built. Either way, you don't go back to square one.

05Proof

What 90 days actually changes.

+80 lbs added across her Strong Six

"I'm so proud of how much stronger I've gotten, and how much I've learned about taking care of my body. I feel confident in the gym now, knowing I can actually do things. My body feels more like me. I am powerful."

Teresa N. · Never lifted before

+40g protein a day over baseline

"Protein was the one thing I could never stay on top of. Now I track it every day, and being able to see my markers line up has been the whole thing for me. That daily proof is what kept me going."

Courtney T. · Former college athlete

+3,000 steps a day

"I walk every day now, no exceptions. It's helped my relationship too. We walk together, and it's turned into real quality time."

Andi R. · Retired teacher

90% consistency for 90+ days

"Doing crazy intense things always ended the same way. I'd burn out and quit. Being consistent with the small things every day is what finally gave me the breakthrough. I'm so proud of who I'm becoming."

Jensen L. · Finally started

06Honest filter

Build the Base isn't for everyone.

Not for you if you won't make small daily changes.
Not for you if you want a dramatic 30-day reset.
Not for you if you don't want to lift.

07The Offer

What's included. What it costs. What happens if it doesn't work.

Build the Base

90 Days · 1:1 Coaching

$497 One payment

The Stack Promise · Risk-Free Guarantee

Attend every biweekly Zoom. Log your habits 95% of your days. Do that, and if you don't see real change in your strength, your habits, and your body I keep coaching you free until you do. The risk is mine, not yours.

What's included

Custom Strong Six lifting program. Built around your time, equipment, and history.
Focus Four daily targets. Set and adjusted weekly by your coach.
Form feedback on your lifts, within 24 hours. Send a video and I send back coaching — the right progressions for where you are.
Daily Win Zone check-in in the Benny & Co. app. Fifteen seconds. Tap green, yellow, or gray.
Coach in your phone, Monday to Friday. Text and voice notes.
Weekly connection, not a rigid schedule. It happens through your Sunday reflection or the moment I see something slip. I push, hold, or scale back based on what I see.
Biweekly 1:1 Zoom. Six sessions over 90 days.
Day 91 graduation roadmap. Your options for what comes next, mapped to your goals.

Founder Cohort · Limited to 10

$497 is the founder rate for the first 10 clients. After that, the rate goes to $997. Yours stays locked for the life of your enrollment.

Book a free strategy call →

30 minutes. Fit call, not a closing call. If Build the Base is right for you, I'll tell you. If it isn't, I'll tell you that too.

08FAQ

The questions women ask on the strategy call.

Starting over

What makes this different from the last program I tried?

Every plan you tried ended. That's the whole problem. Build the Base is the foundation phase of a system that keeps building. When you finish, there are options to keep going, deeper or lighter, depending on your goals. You don't go back to square one. You build forward.

I'm scared I'll fall off in week 3 like always.

Of course you are. Week 3 is where every other plan left you on your own. This one doesn't. Never miss twice is built in, and I'm in your phone catching the slip before it becomes a week. And if you do the work and it still doesn't land, the Stack Promise means I take the risk, not you.

I've tried coaches before.

Group or 1:1? Real coach or template with a Facebook group? Build the Base is the real thing. Coach in your phone, weekly check-ins, biweekly Zoom, custom programming. If you've never had that, you've never had a coach.

Starting from scratch

I've never done this before.

Good. You're not behind, and it's not too late to start. Six movements. That's it — I'll teach you each one, and send back form feedback within 24 hours on every video you send. You don't need to know anything walking in. That's my job.

I don't even know where to start.

You don't have to. I run the system — Focus Four first, then Strong Six, one habit at a time. You don't pick the targets. You don't build the plan. I tell you exactly what to do, in order. You just show up.

Time and money

I'm so busy.

The Strong Six is built around your life. Could be one lift a day, twice a week. Could be more. Depends on your time and your goals. The Focus Four doesn't add hours. It organizes the hours you already have.

$497 is a lot.

It is. So is everything you've already spent trying to fix this on your own — the other programs, the supplements you didn't need, the gym membership you never used because you didn't know what to follow. So are the long-term health problems a healthy lifestyle prevents, the ones that cost far more than $497 down the road. That money's gone; this one payment ends it, at the lowest rate it'll ever be. $497 is the founder rate for the first 10 clients — $997 after that.

Final call

You can keep doing what you've always done. Or you can break the cycle.

Book a free strategy call → Not ready? Get your protein number free →

Stop starting over. Start stacking wins.